Fiscal Year 2026 - Guiding Principles and Business Goals
MEMORANDUM
TO: All Shareholders and External Partners
FROM: Colin Owens, Chief Executive Officer
DATE: April 29, 2026
SUBJECT: 2026 Strategic Business Goals and Key Objectives
1. Purpose and Vision
The purpose of this memorandum is to outline the strategic goals for Wild Chords DJ Services for the 2026 fiscal year.
Our primary focus is to develop a working model for shareholder value year-round while maintaining a core set of principles in the work we do.
2. Key 2026 Principles
Hyper focusing on providing value for clients and providing exceptional service
Prioritize exceptional service by building deep, trust-based relationships that anticipate client needs. This "white glove treatment" mindset uses technical and creative skills and empathy to provide personalized experiences that differentiate the brand in a competitive market in value and quality of services and promotes“Reusability” of booking DJ services repeatedly by clients.
Stand out and be different
Embracing our authentic identity, cultivating, and acting with courage rather than conforming to the crowd - staying consistent with the values and vision of Wild Chords mission, goals, and principles in a steady and methodical process while keeping an eye on market conditions.
Community and relatability are the priority
Foster trust through authentic, transparent actions to convert audiences into loyal members, especially relationship building social media content and referral programs. Aligning shared values with dependable efforts, active communications, and automated, consistent CRM tools to ensure a premium feel, and approachable language encouraging an inclusive, client-centric community.
Maintain an underdog mentality
The underdog mentality is a driven, resilient mindset adopted by those underestimated or facing poor odds. It involves choosing to transform doubt and adversity into a catalyst for harder work, faster learning, and superior consistency compared to favorites. Focusing on the client experience and bespoke services versus increasing notoriety and follower counts.
Be legendary
Achieving a level of distinction, or skill so remarkable that one is celebrated in stories, often exceeding normal reality. Wanting clients to remember their experience of events by Wild Chords for years after. It describes individuals (e.g., athletes, artists) or things with unparalleled, long-lasting impact. Moving from professional to an elite DJ service that fits the target demographics set out with Wild Chords. This also includes giving back to the community and contributing to the Twin Cities community and DJ industry as a whole, including developing youth interest in the artistry of DJing.
3. Action Plan and Accountability
We are responsible for developing a quarterly roadmap to meet these goals. Progress will be reviewed in quarterly Internal audits.
Q1-Q2 (Foundations and Program Development): Focus on process improvements, accounting/payroll, and designing music trivia and developing programming for summer/winter programs for youth as growth areas for FY 2026. Improve current Wedding DJ and Community Event services in streamlined services and better client experience.
Q3-Q4 (Growth and Giving Back): Focus on client acquisition through referral incentive programs, offering in-kind DJ services, a portion of services will be offered for donation towards causes, and financial review/monthly financial summaries (P/L) while minimizing expenses for maximum profit at current pricing for weddings and events. Determine FY 2027 cost increase after improvements and evaluation at end of Q4.
4. Conclusion
Our success depends on the alignment of our daily actions with these principles. I thank the internal and external partners for helping the company grow and thrive.
Sincerely,
Colin Owens, Chief Executive Officer
